Monday, November 05, 2007
Tonka Toys: Boys Built Different?
If the Rose Petal Cottage I blogged about had a counterpart, I'll argue that it's the Tonka toys that Hasbro makes. Specifically "built for boys," I'd hate to tell little Ann or Kate that they can't take a turn too.
Trucks, cottages, and other toys that re-imagine an adult's world on a childhood scale are great. Giving kids the message that they're "built" for one thing or another... not so great. Again, Broadsheet said it best, if you want to check out their post.
I remember seeing this commercial on TV and wondering WTF... with a tagline like "Built for Boyhood," it felt vaguely reminiscent of earlier times- say... the 1960's. Before that pesky Women's Lib movement. With the holiday season rapidly approaching, I wonder what other toy commercials and websites will catch my eye this season!