Thursday, November 29, 2007

Camisole Day, every month on the 21st?

WTF? This made me stop and blink...

"In celebration of record sales, Taiwanese lingerie company Audrey Underwear asked its 500 female employees to come to work for a day wearing nothing but their undergarments. Over 90 percent did and the company has now made it a monthly occurrence Work productivity among the company's male employees on those days is expected to drop to zero with productivity of another kind shooting upward all day long." (

Huang Bihui, PR manager of the company, explained: "We introduced eight new camisoles into market and sold more than 20,000 in less than two months so we named the 21st as Camisole Day." (spluch.blogspot)

90% of female employees. That's 450 women, if I trust my math. That makes me think that A) Company loyalty and corporate culture is quite different in Taiwan, and B) Women must not be too self-conscious, or at least, their company loyalty outweighs their reservations.

I'm not sure what to think without knowing more about the company and its employees. On the one hand, it's great that so many women would feel so confident and safe in their workplace to wear so little. On the other hand, what if they didn't feel that way, but felt obligated? And lastly, confident or not, isn't it just objectifying their bodies? The real treat is for the guys, no?

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