That Girl Emily...

So, I've been looking into the shady blog of "That Girl Emily" and the billboard she commissioned about her lying cheating husband, Steve (Click the photo for an enlarged, easier to read, version). She joined Blogger in June 2006, and by July, she's discovered her husband's cheating on her and takes massive steps against him. It makes for sensationalist reading, but is it real?

Definitely not.

But what's the story behind it? Any smart gal or guy can figure out that this is some form of marketing, but what exactly are they hawking?

A number of other blogs, mainly written by women who've been through something similar, feel this Emily's pain, and wonder what the deal is. It doesn't sit right with a lot of readers, but if it is fake, it mocks a lot of real pain that couples go through when they part ways.