Tuesday, July 18, 2006

Tease: Axe for Women, with all its hang-ups.

Adrants' uncovers this little gem of a bodyspray... What was the brief? Probably something along the lines of "Axe for Women." While the site might ask"Why play hard to get, when you can play hard to forget," I think we can all agree this campaign is certainly easy to forget.

*Tease Special Challenge: How many phallic objects can you spot? Bonus if they're pink!

*Extra Credit Essay: Describe how tips on flirtation, differing levels of coyness, winning smiles, and bedroom eyes will slowly erode the women's lib movement. Extra points if you can link Tease to the Stupid Blonde Girl movement.

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