Or should we say "That Hoax Emily?" Still not sure what they're advertising or marketing, but as Wizbang points out, they've spent a bunch of money on identical billboards in NY AND LA. Not the best way to run a viral campaign in the world of blogs, rapid-fire-google research and consumer criticism.I've pasted another photo of the same billboard on an entirely different building (this one in LA). Will, at "What is Will Thinking," had a good list of reasons of why the whole campaign was suspect from the start, all of which I heartily agree with. So, last question, what the hell are they selling? (Curbed seems to think it's something for CourtTV.)
Update: ABC News says, yeah, it's for a cable TV show.