Friday, July 07, 2006

Sure's Super Woman


New spot for Sure deodorant from agency Lowe London- check it out here. It's fun, it's perfectly timed to capitalize on Superman Returns, but it makes me wonder how much the average woman is supposed to do in a day. At least this mom has superpowers! (And, on a more bitchy note, why isn't the dad helping out more, if there's a dad around? And why does the Super Woman have blond hair? Don't brunettes ever save the world?)

5 comments:

MaMa-Feminista said...

What? No dads? It's unfortunate that popular culture has not caught up with the large amount of dads providing more time and effort in their kids lives. My husband is Mr. I Want to do Everything Dad. Yet another example of visual culture producing unrealistic images.

Jugo said...

On the other hand, ads like the Axe ones are a lot funnier.

Also, Wonder Woman is a brunette and is going to save the world soon. It is going to be awesome.

Jennifer said...

Wonder Woman is def. awesome. And yeah, the first time you see an Axe ad, it might be funny, but after six of them, doesn't it get a little old??

Anonymous said...

Do you happen to know who the actress is?

Jennifer said...

No, I don't. I'll see if I can maybe find out!