Sex positive, gender positive, and race positive. Simple visuals, simple (but important!) message. Sometimes simple is best- no clutter. I like the subtle visuals & symbolism. (Translation of copy: "Don't count on luck. Protect yourself.")
Found on Coolz0r.
Client: Plate-Forme Prévention SIDA
Agency: Euro RSCG Life
1 comment:
Yeah, we'll never see them here in the US, but I'm still heartened that other countries are using such positive imagery. It's a step in the right direction, and maybe if there are enough positive examples and behaviors, it'll catch on. Maybe.
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