This is pretty damn clever. Steve at Adrants wrote about it today, and while it appears to be spec work, I still think it's great.
The girl isn't morbidly thin, Special K is supposed to be a healthy cereal for women; it gets all those points across in a charming and witty way.
(And if you don't get the phone number, it's ok, it's because it's not an American number. It's European listing.)
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