Tuesday, August 29, 2006

Sex Positive, Anti-AIDS Messages

Sex positive, gender positive, and race positive. Simple visuals, simple (but important!) message. Sometimes simple is best- no clutter. I like the subtle visuals & symbolism. (Translation of copy: "Don't count on luck. Protect yourself.")

Found on Coolz0r.
Client: Plate-Forme Prévention SIDA
Agency: Euro RSCG Life


MaMa-Feminista said...

Unfortunately these would never fly in America, coincidently in a society where sex is used to sell everything......US culture is too hung up about HIV and STDs in general. It's a shame really because the images are simple and thought provoking.

Jennifer said...

Yeah, we'll never see them here in the US, but I'm still heartened that other countries are using such positive imagery. It's a step in the right direction, and maybe if there are enough positive examples and behaviors, it'll catch on. Maybe.