Don't Die for a Diet

Anorexia Awareness: Scarytale

One in a hundred adolescent girls has anorexia (ANRED). With pressure being so high on young women these days, it's surprising you don't see more PSA's targeting this growing problem. However, Houtlust, reports a terrific one sponsored by the EDA, the Eating Disorders Association in Britain (with this tie-in site too).

Eating disorders can kill. While the Internet has made it easier than ever to get help, it's also made it easier to support having a disorder, with "communities" and "support groups" trading tips and pointers on how to hide the illness and lose weight faster-- a sort of twisted Weight Watchers. Even code words are used: Ana, for anorexia, Billy, for bulimia.

Watch the PSA. Eat healthy. Force a burger into Kate Moss's mouth.


Agency: AMV BBDO, Proximity London.