Thursday, March 29, 2007
Little things we'll forget...
Found some mediocre Post-it print work via Coolz0r:
A) “Look Up:” I’m glad that Post-it is trying reminding guys to look up, but as AdRants points out, the presence of the note itself may give guys an excuse to stare. (One commenter even said “If she really wanted me to look up, don't wear it so low!”) It’s a nice cheeky response for women who are tired of men’s drifting eyes, but overall, the execution could have come off a lot stronger and less voyeuristic.
B) “Jade:” I think this one’s also trying to capture the humor of the first ad, but falls a tad flat. “For all the little things you’ll forget?” Regardless of your views on hook-up culture, I hope that you’d show a little more respect to your paramour, regardless of gender. The fact that is IS a woman who’s physically labeled just further reinforces negative stereotypes and behaviors.
Note to agency: try again. (Though... might it be spec? More can be found here.)
Agency: The Jupiter Drawing Room (Johannesburg)