Friday, March 23, 2007
Does it grow on you?
I buy cage-free eggs. I don’t own any fur. I’m against foie gras. As much as I admire PETA and their cause, I'm not sure I agree with some of their marketing techniques. Does using sex to sell an idea really further their cause?
I know people are going to say that these models are vegetarians, and that they’re choosing to do this, and there’s nothing like a sexy woman to make being animal-friendly seem cool. But after a few campaigns of the same thing (the Pamela Anderson ads are from last year, if not earlier), isn’t it time to use a new approach?
I do sort of like the cabbage leaf dress- it feels classier and more on-target. The lettuce bikinis just don’t do it for me. Where are the sexy guys in lettuce thongs, I ask you?