Friday, March 23, 2007

Does it grow on you?


I buy cage-free eggs. I don’t own any fur. I’m against foie gras. As much as I admire PETA and their cause, I'm not sure I agree with some of their marketing techniques. Does using sex to sell an idea really further their cause?

I know people are going to say that these models are vegetarians, and that they’re choosing to do this, and there’s nothing like a sexy woman to make being animal-friendly seem cool. But after a few campaigns of the same thing (the Pamela Anderson ads are from last year, if not earlier), isn’t it time to use a new approach?

I do sort of like the cabbage leaf dress- it feels classier and more on-target. The lettuce bikinis just don’t do it for me. Where are the sexy guys in lettuce thongs, I ask you?

via Houtlust


3 comments:

Alexander said...

I agree. And I do like the dress. I'd totally wear that if I were a woman...or a cross-dressing man...of which I am neither...except for that one photo on facebook of me in a halter-top...sober...but that is a whole other story...

Clara said...

Jen, you should totally read "The Sexual Politics of Meat." The deeper issue isn't that there aren't men in lettuce thongs prancing around, but that we're socialized to think of vegetarianism (or just plain not eating red meat) as effeminate, despite its obvious physical, mental, and social benefits.

CorinneKay44 said...

I don't think that just because a women is dressed in vegetable, men will eat healthier. And for women t sets a standard that to look like these women you have to be a vegetarian. I don' think that is true either. The campaign may catch some people attention, but I don't think that having women barely covered with veggies is that appealing before dinner.