I first saw this ad on TV the other day and thought it was for a deodorant or sports drink at first, or maybe a sneaker. Imagine my surprise when it was for the first ever "sport-grade" tampon. I'm not the only one either: Seth Stevenson at Slate jotted down his opinions here, and largely, I agree with him. It's nice to see a new take on tampons: I'll admit that commercials featuring embarrassing mishaps with highschoolers give me the willies. This is much more empowering and positive. (And at the same time, not condescending like Always' "Have a Happy Period" bullshit.)
At the same time though, the website is still pretty embarrassing. Try opening it at work and you'll see what I mean.
Both the Playtex site and Slate's site has the commercial (too awkward to refer to it as a spot!). I'd go for Slate's site simply because it's not as bright pink and attention-attracting. I mean, isn't the whole point of a good tampon discretion?
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Examining how women appear in advertising and motion media: deconstructing gender roles and meaning.
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2 comments:
I don't konw what it is, but the picture of the soccer player on that website makes me laugh every time it comes up...something about her facial expression...I think I would best describe it as a combination of proud that she's making such an awesome kick with fear of the impending doom of trying to land that thing...
I personally don't like the commericial that well. While it is empowering to women who play sports, it doesn't allow a message for all women. It send a message that you must play sports to be comfortable with your period.
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