Tuesday, January 02, 2007
Lavazza's "Brand" New Mistake?
Lavazza Coffee's new run of print ads are bewildering at best, and at worse, can be easily confused with Target's branding. It took me awhile to spot what was being advertised, and even then, was thoroughly confused by the concept.
Bad branding aside, I'm also put off by the use of the scantily clad women. Wasn't that the domain of the alcohol industry? Since when did coffee rely on the "sex sells" position? Just to prove awards don't mean anything in this biz, the campaign's photography won an Epica award this year...