Friday, June 16, 2006
Tui Beer: Brewed by Women, Marketed by Clouts.
Was this made by a team of college guys, or are they just selling to them? Tui's approach is incredibly immature, full of slow-mo shots of women in cut-offs, heels, tanktops, etc. The premise of this low-bro ad is simple: Tui beer is irresistable to men, and as such, all male workers have been banned from the brewery. They were drinking away the profits and product. Now, incredibly attractive, buxom, and otherwise above-average women staff the brewery-- it's become a Willy Wonka paradise of beer, but with playmates instead of Umpa-loompahs.
With commercials like this, I'm betting Tui is a cheap crappy beer often seen at frat parties and consumed in bulk. (At least, that's how they're positioning themselves.) It also seems, based on their own ads, that women have more sense than to drink this crap. Real women don't drink Tui. They drink Guiness [or insert other superior brand here].
*Update: Tui hails from New Zealand, where they've been "distracting the boys from the task at hand since 1889." I bet-- the girls have better things to do.