Adidas recently commisioned seven different directors to helm viral spots based simply on a color- this was used to hype the launch of the new Adicolor line of shoes. (You can color them yourself!)
While White might not be that amazing, primarily relying on Jenna Jameson's wrack to make it's point, Pink and the other films are amazing works of viral video. Pink's story is intriguing, using some strong art direction to back up an odd little tale that definitely ends too soon-- half of it's quicktime play bar is taken up by credits. Supremely abstract, I'm still struggling to figure out if there's greater meaning to Pink, or if it's just eye candy? Either way, that bear is creepy.