Autopia Car Sense.

Wired's Autopia recently posted a little article comparing car ads from the 1970's to those of today-- as they point out, little has changed. There's still a huge emphasis on sex and swooning women. If I had to think of some of the most successful car and auto advertisements, they aren't focused on sex (Honda's Cog and Grr spots respectively). So what's the fascination with leggy women and autos? Do guys really think a big truck or a really fast car will compensate for other uh... shortcomings?