Thursday, June 29, 2006

Coke continues to impress! Women directors, awesome spots.

Yet another new Coke spot (c0-directed by a woman) is out! Coke "Happiness Factory" was released yesterday-- a new stunner from production company PSYOP and agency WK Amsterdam. Check it out here on 'boards! [DISCLOSURE: I might work at PSYOP. "Might" as in "yeah, I do."]

The :60 tells the story of what happens inside the vending machine, after you drop in your coin (or these days, dollar) and before the bottle drops out. Kylie Matulick and directing partner Todd Mueller envisioned a whole community of original characters, each contributing to the bottle's production and quality. The design work is amazing, showing incredible imagination and detail. Believe it or not, the bottles featured in the spot are CG, just showing exactly how talented the team of animators, effects artists, and designers is.

PSYOP continues to put out terrific work this year, with this new work from Matulick and Marie Hyon working on this year's earlier MTV HD "Crow" ID. It's gonna be a great year for them at awards... PSYOP definitely sets high standards, both with their stunning work, and their involvement of women in every aspect of production. Neil French can shove it.

1 comment:

Nora said...

The thing is, when I drink Coke, that is EXACTLY what I see.