So I began thinking about the commercials we've seen tonight so far, and how this is the second most expensive ad-buy of the year. If the Superbowl is all about beer, guys, and talking animals, then the Oscars are about the women.
American Express, Mastercard, Dove, L'Oreal, Cadillac, and Venus have been the big advertisers of the night. Cadillac has even aired a spot talking about cupholders, specifically talking about sexism in car sales to women.
Interesting crop of ads, and interesting to note how different it is from the football crowd.
PS: Last note: Away from Her, one of the night's nominated films, was written and directed by Sarah Polley. She's only 29. Sigh. I'm one laaaazy-ass filmmaker.