Tuesday, July 03, 2007
Speeding: No One is Thinking Big of You
Just read this interesting article today from Newsweek- instead of guilt campaigns or shock tactics, road authorities in Australia are challenging a guy's masculinity. The PSA show young male drivers, who "are mocked by unimpressed women who wave their little fingers at the drivers in a parody of their manhood."
According to research done before launching the campaign, young drivers have become used to seeing gruesome car accident footage or other fear tactics. According to the article, "the campaign was produced by the Road Transport Authority (RTA) of New South Wales, Australia’s most populous state, where death and injury rates from speeding are highest among young men. 'More and more young people are not responding to the shock-horror kind of advertising,' said RTA Director John Whelan. "We are doing something different to get the message through. What we are saying with these ads is that speeding doesn’t impress anybody."
Do real men need to speed? I don't think so, and hopefully this clever ad campaign will help save lives and teach responsibility. Clearly, you're compensating for something-- if not a small dick, maybe a small brain?
Here's a direct link to the video too.