Monday, December 11, 2006

Jane is the new Emily.

Remember Emily? The "woman" who put up a billboard about her cheating husband but it was all a CourtTV stunt for a new detective show?

The UK's got their own version, Jane (via AdFreak). Instead of a Blogger site, she's got MySpace. Poor jilted Jane has friends and comments galore-- if not for the fact that this very viral campaign was carried out a few months ago, I'd believe it a bit more. Emily never allowed comments on her site, but if Jane's friends are real, it allows a level of interaction and believability that was lacking with Emily. Why join MySpace or Blogger unless you want other people to reach out to you?

Jane's first post dates from Dec. 8th, so it looks like once again, we can follow how this story plays out and make guesses about what show or product it's secretly tied to. So far there are links to a radio station in which she had interviews or something, and a few photos of the billboard bouncing around.

(It really seems that thanks to the Internet, it's getting harder and harder to recycle ideas as fresh.)

2 comments:

David Vinjamuri said...

Advertising masking as something else creates as many problems as it solves. The guys who started lonelygirl15 are finding that out now.

Jennifer, can you e-mail me when you read this? dv

Jennifer said...

will do!